Brand the Change

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations.

Learn how thinking like a brand strategist can help you to better sell the change you want to see in the world. Brand developer and author Anne Miltenburg will explain how you can use the power of branding for your cause, in layman’s terms.

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  • A reframe of what branding is and can do for social change
  • A breakdown of the branding process and the anatomy of a strong brand
  • Relevant examples from the world of social impact
  • An interactive session and Q&A
  • A deeper understanding of branding
  • Inspiration on how to use brand for your own cause
  • Knowledge of the framework beneath a strong brand
  • A copy of the Brand Thinking Canvas to build your own brand framework
  • Individual changemakers 
  • Campaigners
  • Communication managers
  • Social businesses

Anne Miltenburg is a brand strategist with fifteen years experience developing brands. In 2014 she founded The Brandling, an education company that trains social entrepreneurs on building stronger brands. She is the author of Brand The Change, the branding guide for social entrepreneurs, disruptors, not-for-profits, and corporate troublemakers, and the maker of the Brand Thinking Canvas. Anne lives and works in Nairobi, Kenya.

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