How can communicators – from broadcasters, to writers, to PR teams – avoid dreaded parachute reporting and talk fairly about communities exploring alternative economic ideas?
This one-day workshop will give you a practical introduction about how to identify, structure, and pitch stories about the new economy that inspire, educate and explain. You will leave with an understanding of what makes a good story, how to go about reporting, and some ideas to continue working on at home.
This workshop is for anyone interested in writing about the new economy, including copywriters, press officers, reporters, writers and students.
Hazel Sheffield has spent the last three years documenting alternative economies at farnearer.org. She has written more than 75 stories on new economic ideas in the national press, including stories about community land trusts, share sales and people-led regeneration.
This includes features and news stories in the Guardian, the Times, the Independent, the Financial Times, Wired, the Atlantic, and elsewhere. In March 2019, Far Nearer was highly commended at the UK Press Awards.