Media Training: Becoming a Spokesperson

Are you interested in becoming a spokesperson on broadcast media? Interested in how to prepare yourself to ace a media interview?

For many of us working in social change there is a constant battle to get good media coverage for our organisations. Often we work alone or in small teams – and there’s no training out there specifically aimed at helping progressives improve their impact.

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  • Key messages and why they are important
  • Preparing for an interview using just the back of an envelope
  • Basic interview technique of ‘Acknowledge, bridge and communicate (ABC)’
  • Thinking about who is the ‘typical listener/viewer’
  • Sense of what you need to do to prepare yourself for an interview
  • How to prepare key messages
  • The single, most useful basic interview technique
  • An understanding of how interview formats work

People who are thinking about appearing in the media, or who would like to refresh and refine their media experience.

An award-winning journalist, author and broadcaster, Rachel Shabi works with a variety of clients including international NGOs, think tanks, universities and other organisations to develop and enhance media communications skills.

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