Social Communication Week

Book yourself onto all three webinars in our Social Communication Week and get £10 off!

The webinars during this week include Using Stories to Create Change 2pm - 4.30pm on 12 May, Creating Engaging Workshops, Courses, and Learning Materials 10.30am - 1pm on 15 May, and Words to Change the World: Narrative & Framing 2pm - 4.30pm on 19 May.

  Register for free below

All places for this webinar have now been filled.
Add your details to the form below to join the waitlist for future dates of this webinar.

Using Stories to Create Change

  • Learn how you can use storytelling in campaigning to cut through the noise.
  • A chance to practice structuring and telling your story in an effective way.
  • A chance to give and get feedback from other people involved in campaigning and social change projects.

Creating Engaging Workshops, Courses, and Learning Materials

  • You’ll learn how to tailor your learning materials to focus on the effects you hope to have on participants’ ways of thinking and acting
  • You’ll learn how to keep participants’ focus by reducing their cognitive load
  • You’ll learn how to help participants use technology in the least distracting way when learning happens online
  • You’ll learn how to create engaging, effective exercises
  • You’ll learn how to support participants outside of time spent together through resources and asynchronous learning

Words to Change the World: Narrative & Framing 

  • An introduction to Narrative & Framing as concepts.
  • Interactive group exercises to develop skills.
  • The opportunity to ask questions and get feedback.


Using Stories to Create Change

  • An understanding of why storytelling is an important tool in campaigning and social change.
  • Tools, framework, and examples of compelling campaign stories to learn from and use.
  • The confidence to tell your story.
  • A chance to practise telling your story and get feedback on it.


Creating Engaging Workshops, Courses, and Learning Materials

  • An understanding of how to create sharper learning objectives
  • Knowledge of how to reduce participants’ cognitive load
  • Onboarding tips for online learning
  • Ideas for interactive exercises
  • Ideas for how to “flip the classroom” and create workshops that are supported by asynchronous learning materials

Words to Change the World: Narrative & Framing 

  • A grounding in two of the basic concepts in strategic communications.
  • Examples and case studies to inspire future work.
  • Input and advice on your own project/subject (if you have one).

Using Stories to Create Change

  • People involved in campaigning, organising, or social change projects who want to learn storytelling skills.
  • People who have just started working on a campaign or are looking to breathe new life into an existing campaign.
  • Grassroots campaigners, community organisers, trade unionists, professional campaigners who’ve just started their career, and more…


Creating Engaging Workshops, Courses, and Learning Materials

  • Trainers and organisations who provide workshops and courses, including those who do so online
  • Activists who regularly run workshops
  • Academics who want to change the way learning happens for their students

Words to Change the World: Narrative & Framing 

  • Anyone looking to expand their knowledge of strategic communications.
  • Organisations or individuals that want to reach beyond their natural audiences.
  • People who want to change the way society understands an issue.

Using Stories to Create Change

Sophie Yates Lu is an activist who’s been involved in grassroots organising in London and East Kent for 10 years. As a survivor of domestic and sexual violence, she uses her story to campaign, and is passionate about working with LGBTQ+ and POC survivors to support them to use storytelling in campaigning. Sophie has also worked with organisations including Campaign Bootcamp, Women’s Aid, 38 Degrees, Positive Money, Esmee Fairbairn, On Road Media, and more.

Creating Engaging Workshops, Courses, and Learning Materials

Sarah Stein Lubrano is a pedagogy expert and learning designer. For years, she was the Head of Content at The School of Life in London, where she helped create some of the earliest YouTube videos for its now-thriving channel, which boasts over five million viewers. She has done research, writing, and design for everything from films to apps to interactive workshops, and has been working primarily on virtual learning for the last 18 months.


Sarah holds a bachelor’s degree from Harvard College and an MPhil in Political Thought and Intellectual History from Cambridge University. She is currently reading for a DPhil in Political Theory at Oxford University, studying the relationship between emotion and politics in democracies. Prior to joining The School of Life, she made films, and worked as a prison tutor, student welfare officer, and obituary writer. See more of her work at www.sarahsteinlubrano.com

Words to Change the World: Narrative & Framing 

Daniel Stanley is a specialist in strategic communications for values-driven organisations. He writes and lectures on Narrative & Framing, has a background in grassroots community organising, and an MSc from the Institute of Social Psychology at the London School of Economics. He founded and led movement-building digital agency Small Axe, working with many of the world’s biggest NGOs, Social Enterprises, and campaigning organisations.


In partnership with

Joining Instructions

Terms and Conditions