Inspiring and Authentic: Using Stories to Create Change

Storytelling is one of the most powerful ways to breathe life into a campaign for social change. For it to be effective, your story must be authentic, inspirational, and drive your audience to take action. 

In this workshop you’ll learn what makes a good campaign story, exploring examples of engaging stories that have persuaded, influenced, and driven people to take action. You’ll get access to a framework and top tips, and you’ll get the chance to craft your own story, and practise sharing it.

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  • Learn how you can use storytelling in campaigning to cut through the noise
  • A chance to practice structuring and telling your story in an effective way
  • A chance to give and get feedback from other people involved in campaigning and social change projects
  • An understanding of why storytelling is an important tool in campaigning and social change
  • Tools, framework, and examples of compelling campaign stories to learn from and use
  • The confidence to tell your story 
  • A chance to practise telling your story and get feedback on it
  • People involved in campaigning, organising, or social change projects who want to learn storytelling skills
  • People who have just started working on a campaign or are looking to breathe new life into an existing campaign
  • Grassroots campaigners, community organisers, trade unionists, professional campaigners who’ve just started their career, and more…

Sophie Yates Lu is an activist who’s been involved in grassroots organising in London and East Kent for 10 years. As a survivor of domestic and sexual violence, she uses her story to campaign, and is passionate about working with LGBTQ+ and POC survivors to support them to use storytelling in campaigning. Sophie has also worked with organisations including Campaign Bootcamp, Women’s Aid, 38 Degrees, Positive Money, Esmee Fairbairn, On Road Media, and more.

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