Words to Change the World: Narrative & Framing

In an increasingly fractured and chaotic world, making social progress means understanding how the concepts and models of our culture influence the way that topics are discussed and which futures are seen as possible. 

Narrative and framing provide two ways to approach this topic, and practical ways we can use to shift the way that subjects are viewed, as the prerequisite to effective action.

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  • An introduction to Narrative & Framing as concepts
  • Interactive group exercises to develop skills
  • The opportunity to ask questions and get feedback
  • A grounding in two of the basic concepts in strategic communications
  • Examples and case studies to inspire future work
  • Input and advice on your own project/subject (if you have one)
  • Anyone looking to expand their knowledge of strategic communications
  • Organisations or individuals that want to reach beyond their natural audiences
  • People who want to change the way society understands an issue

Daniel Stanley is a specialist in strategic communications for values-driven organisations. He writes and lectures on Narrative & Framing, has a background in grassroots community organising, and an MSc from the Institute of Social Psychology at the London School of Economics. He founded and led movement-building digital agency Small Axe, working with many of the world’s biggest NGOs, Social Enterprises, and campaigning organisations.

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