Words to Change the World: Narrative & Framing

In an increasingly fractured and chaotic world, making social progress means understanding how the concepts and models of our culture influence which topics are prioritised, and which futures are seen as possible. 

Narrative and framing provide two ways to approach this topic, and practical ways we can use to shift the way that subjects are viewed, as the prerequisite to effective action.

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  • An introduction to Narrative & Framing as concepts
  • Interactive group exercises to develop skills
  • The opportunity to ask questions and get feedback
  • A grounding in two of the basic concepts in strategic communications
  • Examples and case studies to inspire future work
  • Input and advice on your own project/subject (if you have one)
  • Anyone looking to expand their knowledge of strategic communications
  • Organisations or individuals that want to reach beyond their natural audiences
  • People who want to change the way society understands an issue

Daniel is a specialist in strategic communications for values-driven organisations. He writes and lectures on Narrative & Framing, has a background in grassroots community organising, and an MSc from the Institute of Social Psychology at LSE. He founded and led movement-building digital agency Small Axe, working with a range of global NGOs & Campaigns, and is now Creative Director at Cohere Partners, a strategy consultancy for organisations creating a more positive future for business and society, and Founder & CEO of the Future Narratives Lab.

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