Does your organisation have a brand identity? The answer is yes. The only question is whether you are consciously managing the ways in which you are perceived, or just allowing people to make assumptions about your organisation based on your unintentional use of language and visual representation.
A crucial foundation for any successful project or business is a clear brand identity that resonates with the necessary audiences. This workshop will focus on working through the different elements that make up an effective brand identity in today’s cultural context, with a particular focus on efficient ways for new projects to define themselves visually and verbally.
Daniel Stanley is Creative Director at strategic communications consultancy Cohere Partners. He has over 10 years of experience in branding, communications, and strategy across a range of sectors, working with some of the world’s biggest companies, NGOs, and campaigning organisations. His background includes grassroots community organising and social psychology, and he specialises in finding new, innovative ways for values-led organisations to reach beyond their natural audience and build lasting supportive alliances.