Building a Powerful Brand Identity

Does your organisation have a brand identity? The answer is yes. The only question is whether you are consciously managing the ways in which you are perceived, or just allowing people to make assumptions about your organisation based on your unintentional use of language and visual representation.

A crucial foundation for any successful project or business is a clear brand identity that resonates with the necessary audiences. This workshop will focus on working through the different elements that make up an effective brand identity in today’s cultural context, with a particular focus on efficient ways for new projects to define themselves visually and verbally.

  • Creative exercises to establish your objectives and core principles.
  • Case studies and group work to generate ideas.
  • A framework to ensure your new brand has all the elements needed.
  • A clear sense of the required elements and style of an effective brand identity.
  • A set of developed creative components for your specific brand project.
  • Individual feedback and guidance on your initial ideas.
  • Case studies and signposting to relevant information to further your work.
  • New business or social enterprises.
  • Established organisations starting new programmes.
  • Organisations considering projects to reach new audiences.
  • Individuals looking to learn the principles of effective branding.

Daniel Stanley is Creative Director at strategic communications consultancy Cohere Partners. He has over 10 years of experience in branding, communications, and strategy across a range of sectors, working with some of the world’s biggest companies, NGOs, and campaigning organisations. His background includes grassroots community organising and social psychology, and he specialises in finding new, innovative ways for values-led organisations to reach beyond their natural audience and build lasting supportive alliances.

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