This workshop will focus on how New Economy organisations – whether businesses, campaigns, investors, alternative currencies or other - can be ‘framed’ to make them most appealing to the broadest possible number of people in today’s cultural context.
Through a series of practical exercises we will analyse the way your organisation is currently framed, what associations it is likely to activate among different audiences, and explore different ways of presenting it, that could result in more positive associations and wider appeal.
Anyone running, supporting or considering starting a New Economy project.
Daniel Stanley is Creative Director at strategic communications consultancy Cohere Partners. He has over 10 years of experience in branding, communications and strategy across a range of sectors, working with some of the world’s biggest companies, NGOs and campaigning organisations. His background includes grassroots community organising and social psychology, and he specialises in finding new, innovative ways for values-led organisations to reach beyond their natural audience and build lasting alliances of support.