Storytelling is fundamental to our society, it's a tool that connects personal with collective and helps us understand ourselves and our world.
Whilst global corporations pour money into advertising campaigns that shape our values, dreams and aspirations, those of us fighting for social and economic change and political engagement fall for cliches, stereotypes, and alienating jargon.
This workshop is an invitation to have a critical conversation about how we've overlooked the importance of visual storytelling and how we counteract individualistic narratives and mobilise mass support for social and economic change.
— What is wrong with our visual storytelling?
— What are the challenges and opportunities?
— How we can improve our use of visual storytelling.
– A critical evaluation approach for visual content.
– Examples of successful visual storytelling patterns and principles.
– Ideas and approaches on how to improve visual storytelling in your work.
— Campainers promoting alternatives and seeking engagement for social, economic, and environmental change.