Social Brands in a Fractured Age

*As a response to Covid-19 restrictions on public gatherings, this workshop will now be hosted as a two-hour webinar. After booking, you will receive webinar joining instructions.

The current crisis is asking fundamental questions of all organisations - why they exist, who they serve, how they are contributing to our collective goals. Even for those already with a social mission at the heart of their work, the context is shifting, and new ways of communicating our value will be needed.

This workshop will look at the challenge of developing and managing a social brand in a situation of flux, from assessing  existing approaches, to understanding different audience responses to ethical appeals, to ensuring all the key building blocks of an effective brand identity are in place. Through a mix of interactive activities and structured discussion, it will give you practical examples and methods to take away and use.

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  • Creative exercises to establish your objectives and core principles.
  • Case studies and group work to generate ideas.
  • A framework to ensure your new brand has all the elements needed.
  • An understanding of the different types of social brand
  • Ideas on how social brands might need to adapt to a changing world
  • A clear sense of the required elements and style of an effective brand identity.
  • Methods, exercises and case studies you can use to further your work.
  • New business or social enterprises.
  • Established organisations starting new programmes.
  • Organisations considering projects to reach new audiences.
  • Individuals looking to learn the principles of effective branding.

Daniel Stanley is Creative Director at strategic communications consultancy Cohere Partners. He has over 10 years of experience in branding, communications, and strategy across a range of sectors, working with some of the world’s biggest companies, NGOs, and campaigning organisations. His background includes grassroots community organising and social psychology, and he specialises in finding new, innovative ways for values-led organisations to reach beyond their natural audience and build lasting supportive alliances.

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